The Blueberry State?
Although the peach is Georgia’s official fruit, state sales of blueberries have outpaced those of their fuzzy cousin since 2008. Does that mean it’s time to retire the “Peach State” moniker? Not so fast, says Ken Bernhardt, Regents Professor Emeritus of Marketing. “If we’re No. 1 in people’s minds, that’s what counts. And that’s the brand we should keep,” he told the Atlanta Journal-Constitution. “Perception is reality.”