Putting on the Brakes

Posted On April 9, 2013
Categories In the News, The Pulse

Speculation went into overdrive when General Motors announced it was getting out of its advertising deal with Facebook. But whatever the reason behind the reversal, the automaker’s move was a smart one, according to V. Kumar of the Center for Excellence in Brand and Customer Management. Kumar and IT consultant Bala Sundaram wrote in Forbes that, “There are certain logical and fundamental reasons why not all paid ads would work.” The two added the company’s decision to pull back on its Facebook advertising “seems to be a good course correction for GM while giving Facebook a chance to improve its advertising offerings for businesses.”